Background
The World Happiness Report, published annually since 2012, is the world’s foremost publication on global wellbeing and how to improve it. We combine global data from over 140 countries with high-quality analysis by world-leading researchers from a range of academic disciplines. By making the essential insights from wellbeing science accessible to all, we enable individuals, communities, organisations, and governments to improve the quality of lives around the world.
The report is published by the University of Oxford’s Wellbeing Research Centre in partnership with Gallup, the UN Sustainable Development Solutions Network, and our Editorial Board.
Objectives
We aim to be the go-to data resource for anyone seeking information on happiness and wellbeing in a country, region, or the world overall. Our website already has a page dedicated to data but we think there’s a lot of room for improvement.
We’re seeking a data visualisation specialist to redesign this page with the following aims:
- Increase the number of people who visit the page
- Increase the average engagement time on the page
- Increase the number of citations and backlinks to the page
Audience (in priority order)
- Decision-makers: Politicians, Multilaterals, C-suite executives, Philanthropists, Research councils
- Influencers: Thought leaders, Journalists, Think tanks, Universities
- Implementers: Civil servants, Consultants, NGOs, Educators
- Researchers: Senior academics, Early-career researchers, PhD candidates, Postgrads, Undergrads
- Individuals & Communities: Happiness seekers | Happiness spreaders | Globally diverse
Scope of work
We’re open to creative proposals and don’t want to be too restrictive with our scope. However, we expect all proposals to include the following elements:
- Comprehensive user research and testing
- An interactive ranking table
- An interactive world map
- Individual pages for each country and region
Please see Appendix A for a list of the available data to be presented. Proposals should also allow for the incorporation of additional data sources in the future. The dashboard should be ready for launch on 20 March 2025 (International Day of Happiness) but a beta version could be ‘soft launched’ before this date for testing purposes.
We recognise that the early versions will not be perfect and further iterations and adaptations will be required after 20 March in response to user feedback and engagement data.
We encourage, but don’t require, the use of data visualisation frameworks such as D3.js, Vega / Vega Lite, and Observable Framework.
Budget
We have a ringfenced budget of up to $50,000 for this project, generously provided by the Robert Wood Johnson Foundation. Proposals will be assessed on how much value they can deliver within this budget.
Proposal requirements
Proposals should be submitted via this form by Friday 25 October.
You will be required to upload a PDF document which contains:
- Executive Summary: A brief overview of your proposal
- Company Profile: Your experience, qualifications, clients, and awards
- Team Composition: Information about key personnel and their roles
- Case Studies: Examples of similar projects you have worked on
- Project Approach: How you will meet the project requirements
- Work Plan: A detailed schedule of work that aligns with our project timelines
- Cost Proposal: Detailed pricing information, including breakdowns for components and potential usage and/or maintenance fees.
Evaluation criteria
Proposals will be assessed using the following criteria:
- 10% - Company Profile
- 10% - Team Composition
- 20% - Case Studies
- 30% - Project Approach
- 30% - Value for Money
Timeline
- 03 October 2024 - RFP issued
- 25 October 2024 - Deadline for proposal submission w/c 11 November 2024 - Interviews with short-listed applicants
- 15 November 2024 - Contractor selected w/c 18 November 2024 - Kick-off call
- 20 March 2025 - Dashboard goes live (Note: a beta version could be launched before this date)
- April-June 2025 - Further iterations and adaptations
Contact information
Barry Grimes
Production Editor, World Happiness Report
barry.grimes@hmc.ox.ac.uk | (+44) 7871 222632
Appendix A: Available Data
These data are kindly provided to us by Gallup, collected as part of the Gallup World Poll.
Variables (2012 to present)
Life evaluation
- Cantril Ladder (score, rank)
- Change (absolute, percentage)
- Distribution (standard deviation)
Explanatory factors
- Social support
- Log GDP per capita
- Healthy life expectancy
- Freedom to make life choices
- Generosity (donated)
- Perceptions of corruption
Emotions
- Positive affect (average of laughter, enjoyment, learn/do something interesting)
- Negative affect (average of worry, sadness, anger)
Benevolence
- Donated
- Volunteered
- Helped a stranger
Filters
- Region (10)
- Country (150)
- Gender (male, female)
- Age group (<30, 30-44, 45-59, 60+)