Today my wife’s shop launches! Pause and Play STEM Activities Book / Pause & Play / Observable
Observable has really helped her business though the increased agility it has enabled. This shop is actually the v2. The v1 happened because a Berlin local was on the phone to my wife, and wanted to buy the book but refuses to use Amazon. I overhear the conversation, and literally while she was on the phone I made a single button notebook that linked to Stripe, so she could take a digital payment. That person bought the book and we hand delivered it. Since then we have used the v1 to take payments, verify the payment in the mobile Stripe app, then deliver by hand to locals. No complicated backend really needed.
The v2 reflects our reaction to the market knowledge that a non-trivial number of Europeans prefer shopping outside of Amazon ecosystem. So now we add shipping address (feature of Stripe) and and expand to mail delivery too. This a consequence of being able to iterate so fast. This is what programming should be, the bicycle of the mind, that magnifies our ability to do things in the real world. In our case, to give parents ideas on how to edutain their kids.